Grounded is a pioneering Kenyan company committed to transforming household cleaning by offering non-toxic, eco-friendly products made from locally sourced, African-grown ingredients. Founded in 2016 by sisters Megan and Alison Root, the company emerged from Megan's personal wellness journey, which included yoga, Ayurveda, and traditional Chinese medicine. Recognizing the lack of affordable, safe cleaning solutions in East Africa, Megan collaborated with a team of Kenyan chemical engineers to develop a line of products tailored to the region's needs. Today, Grounded manufactures over 50 products locally, ensuring that consumers have access to effective cleaning solutions that are safe for both humans and the environment.

As a women- and family-run business, Grounded is deeply invested in creating healthy, sustainable homes. The company's mission is to be the trusted brand for non-toxic cleaning products, powered by African-grown ingredients. They are proud participants in the #BuyKenyaBuildKenya movement, sourcing 95% of their raw materials locally to support regional farmers and the local economy. Grounded is also a certified Made In Kenya brand, reflecting their commitment to local production and job creation.

Transparency and community engagement are at the core of Grounded's values. They disclose 100% of their ingredients, allowing consumers to make informed choices about the products they bring into their homes. The team comprises dedicated professionals like Production Manager Ivy Atsango and co-founder Alison, who brings a decade of experience in agriculture and global health. Together, they strive to make the world a better place by offering cleaning solutions that protect both people and the planet, without compromising on effectiveness.